Someone asked me recently what inspires me with printed design. I didn’t need to think very long as sports matchday programmes have always been a passion of mine.
Super Bowl 2020 programme cover
In this digital age of social media it can be easy to forget how powerful a printed programme can be! Firstly, the revenue that can be generated through a programme is second to none. Adverts and sales can increase revenue weekly.
Secondly, the cover designs can be amazing. Anything goes with a cover design as long as you can include the required details. Bold, Bright colours and great photography.
Liverpool FC matchday programme cover
Having an actual printed copy in your hand as a keepsake, a memento of a moment in time is something every team should embrace and keep producing.
I just love a printed programme!
